Successful implementation of a sales application like marketing software, gamification software or CPQ is not achieved by bolting an app on a CRM platform (see image above). Success is not the result of the technology but the consequence of the intelligent design of the underlying process.
1 Comment
You're certainly correct Gerhard. I like to say that you can't simply turn on the switch for some new app. and magically see it work. I've seen this happen time and again with Chatter. It's a great application that can certainly help improve sales productivity (and we've done several case studies demonstrating its success); however, many companies continue to fail with its implementation since they don't apply any staff resources or process rigor to the intiative.
Would you like to comment?
You must be a member. Sign In if you are already a member.