Marketo provides B2B automation solutions that can boost sales revenue and help your marketing and sales staff improve accountability and collaboration. Its major focus is on lead nurturing, email marketing, and lead scoring.
Marketo has attracted a wide customer base that includes companies in these industries: media, community, health services, information technology, health care, financial services, and manufacturing.
Marketo was started in 2006. By the end of March 2012, it had acquired more than 1,900 customers around the world. In May 2012, Marketo introduced new Marketo Social Marketing products, following its April acquisition of social campaign management company Crowd Factory. Marketo also offers Spark by Marketo™, marketing automation software tailored specifically for small businesses.
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